Website design for one of the world’s biggest B2B event organizers

Authors Pavol Kyselica, Lukáš Vavrinec, Michal Chovaňák

Domain

B2B Events

Client

Fleming Events

Services

Web Design, Front-End Development

Fleming.Events is one of the world’s biggest companies organizing business events for the B2B and B2G segments. After the preceding redesign of the website and the company’s visual identity, the sales of tickets on the website dropped. Also, the design did not allow any variability for creating websites for individual events.

We simplified the purchasing process from five pages to one.

We primarily designed the mobile version of the web so that it is possible to combine individual segments as needed for a given event. Moreover, each of the segments is prepared in 3 color variants so that each subpage is aesthetically balanced, and the information architecture and hierarchy is maintained.