The visual identity for a company connecting Slovak start-ups with world investors

Authors Jakub Ptačin, Branislav Rariga, Maroš Ľuba

Domain

Venture

Client

IPM LLP

Service

Corporate identity

IPM connects inspirational stories, personalities, and companies from the “Danube Valley” region with capital and experience from everywhere, ranging from the US to Asian countries. They invest, educate, and help to move the region forward. From the original assignment of remaking one presentation, we moved to a comprehensive change of the visual identity. The blue color was retained as a reference to the previous logo. The new symbol and confident typography express a connection between the world of banking and investing with the world of start-ups and innovations. At the same time, they also express the connection of Europe with America and Asia, and the connection of experience with the energy of start-up owners and innovators.