Studio Echt - case study - Kalas


  • Print
  • Visual Identity
  • Food & Retail
  • 2019

One of the world’s best producers of cycling apparel tasked us with improving their brand identity. And so, the gears and wheels in our heads started turning and we ended up designing them a new communication strategy, claim, hashtag, and visual identity.

Changing a logo that’s been worn by Olympic winners and world champions that hasn’t been altered since the company’s inception in 1991 was a challenge we spent more than twelve months on. But it was a challenge we couldn’t pass up.

Today, we watch as the brand rides towards success, as we continue with them on their latest strategies for new collections and designs

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