Design of a premium wine collection for retail sale in Slovakia and the Czech Republic

Authors Jakub Ptačin, Jana Papierniková


Gastronomy Retail


Elesko Trading


Branding, Packaging Design

The symbol and guardian of the Elesko vineyards is a monumental travertine sculpture of the Eye of God named after a medieval guarding castle.

Therefore, when creating the Elesko Poetika wine labels for retail we worked with the intensity of the penetrating light.

Thanks to different intensities of rays, we can not only differentiate the intensity of the flavor of individual wines but also premium or limited collections. The rays also provide unlimited possible combinations of colors, lines or printing technology.