Name, identity and website for a real estate developer witha human approach

Authors Pavol Kyselica, Michal Chovaňák, Kristína Karabínošová


Real Estate


Vestal Living


Naming, Branding, Web Design, Front-End Development

The owner Peter Gerek has a different approach to architecture and construction than the majority of the market. He is neither the typical megalomaniac developer, nor a local craftsman who cannot guarantee large development projects. He transfers his personal approach and the vision of fully-fledged living into his projects for hundreds of families.

The name Vestal comes from the Roman mythology, where the goddess Vesta was a guarantee that a family settles down permanently.

We have based the visual identity on a symbol combining the letters “V” and “L” and creating the shape of a heart. Four colors characterize the company’s values – innovativeness, ecological thinking, quality of craftsmanship and personal approach. The color logic has also been used for the creation of sub-brands gradually developed by Vestal Living.