Work Rock For People

• Brandtruth™ Strategy
• Motion & Video
• Print Design
• Visual Identity
• Web Development

• Public & Culture

• 2025

Let’s Rock for People!

Over the past year, we worked on the identity of the biggest music festival in the Czech Republic.
Our job was to help them prepare for a big jump in attendance, from 30,000 to 50,000 people, for their milestone 30th edition.

We cleaned up the RFP brand to make it easier to read, easier to understand, and to give it a clear emotional charge. We came up with a communication strategy called Rock Therapy that supported their growth plans.

Strategically, we needed to move the festival from something you treat yourself to once in a while, and eventually grow out of, into something you need. These 5 days a year are what you need to keep going for the rest of the year. It’s not a luxury. It’s a necessity.
Something that lives in your calendar all year long, because it’s your therapy. Rock Therapy.

The festival’s look is exactly like the festival itself. Energetic, bold, and it kicks ass.
Behind it is a visual and motion system that works in digital, print, stage animations, and even in wayfinding around the venue.