Brand
Work Flip
- Brand 3D Design
- Digital Design
- Visual Identity
- Web Development
- Finance
- 2024
Flip is a digital platform that democratizes investing.
It offers an investment ecosystem for financial agents that is built on expertise and straightforwardness, aiming to replace the complicated old-fashioned system. Flip transforms the sphere of finance and spreadsheets into a world that is tidy, straightforward, and – most of all – uncompromisingly clear.
Visual
Identity
Investing only pays off if we are persistent. The visual identity underlines the goal of long-term investing over short-term speculation.
The identity – just like smart investing – is built on the principle of rhythm and repetition. It’s completely transparent and clean. The still animations accentuate the emotion of long-term stability. The visual simplicity and straightforwardness also balances out Flip’s playful and easygoing brand name.
Website
The website of the Flip platform goes straight to the point. Nothing is hidden, the important parts are highlighted. One accent color for the most important information, everything else is strictly rational and minimalistic.
We applied the same rule to the animations. They are as simplistic as possible, helping the users navigate the website and read the content without distracting them.
