Work Tatra banka – Small & Medium Business campaign

• Brandtruth™ Strategy
• Campaigns
• Motion & Video
• Naming

• Finance

• 2022

Using our BrandTruth Framework, we designed Tatra banka’s new communication strategy that targets small and medium businesses.

We created a two-phase campaign for Tatra Banka’s new digital business account. Available at www.slobodunapadom.sk, it comes with a whole range of benefits for upcoming entrepreneurs.

Our work included the campaign’s promo video, its logo, a visual banner creation system, as well as all the storytelling and copywriting.

The campaign’s main idea is to actively shape demand, not just respond to it. It’s meant to inspire people to pursue their business dreams. We believe that your “right time” is right now.

Do you believe it, too? Start your business with Tatra Banka, at www.slobodunapadom.sk