Products Brandtruth™

We help brands to

1

Analyze

Analyze the vision (of new brands) or identify challenges (with existing brands).

2

Design

Design and define the best approach and solutions.

3

Build

Build brand assets and tools using our design and strategy expertise.

4

Support

Support and develop the brand for the future.

Framework

Brandtruth™ is our unique blend of brand promise, employer brand promise, and company mission.

At Studio Echt, we believe that future-proof brands are built by people that truly understand their work’s purpose and can incorporate their company ethos into everyday actions.

Simply put, Brandtruth™ is the one idea that drives your brand internally and represents it externally. It unites all your products, services, and communicational channels under one banner, promoting authenticity and trustworthiness.

With this key part of your brand identity in place, you’ll be sure to attract the best talent available on the market, provide the most meaningful products and services, and communicate them the right way.

Creating a Brandtruth™ Strategy is a multi-step process.
Here’s how it works:

1

Diagnose the Problem

We discuss and determine your company’s main problem in our Kick-off Workshop.

2

Expand on the Issue

We familiarize ourselves with your core business, revenue streams, competitors, and megatrends in our Echt Questionnaire.

3

Touch Bases with Customers and Employees

We analyze your workforce and customer base in a Follow-up Workshop A. Who are they, and what are their
problems?

4

Visualize a Better Future

We take everything we earned and put it together in a Follow-up Workshop B. What can we do to better connect with your audience?

5

Develop the Brandtruth™ Strategy

After connecting all the dots, we’ll be left with a complete Brandtruth™ Strategy. All that’s left to do is…

6

Implement the Echt
Communication Toolkit

Consisting of 3 parts, after this final step, you’ll achieve a true future-proofed identity.

6.1

Design Your Brand Narrative

This includes your Brand Story, Tagline, and Visual Identity.

6.2

Deliver New Brand Resources

Consisting of Manuals, Assets, and Tools, this is everything you’ll need to manage your brand identity.

6.3

Reinvent Yourself

The world is changing. You should too.

References

The BradTruth™ Strategy has worked for
these clients so far:

For detailed case studies, contact jakub@studioecht.com