Brand
Work Coderama
- Visual Identity
- Tech & Startups
- 2023
Coderama are developers that don’t play around. A unique brotherhood (and sisterhood). They come, they solve, they leave, and you won’t see them again unless you want to. Coderama is a rescue squad, not afraid of even the most impossible missions.
Digital
Heroes
Using our BrandTruth Framework, we distilled a new strategy from the company’s DNA: Coderama – Digital Heroes.
Visual
Identity
Coderama works in teams that are sent on development missions to other companies. Combining the tactical teams and the development world, we created a visual identity that supports the sense of brotherhood, with an easy-to-decode badge symbol and a strong custom logotype.
The identity reflects the “rules” by which Coderama operates. Pixel camouflage appears and disappears in the backgrounds of surfaces, just like their teams do when they show up to support a client’s project, become an inconspicuous part of the company, and leave after a successful mission. They are invisible heroes that bring visible results.
