Work Mindworx

• Brandtruth™ Strategy
• Print Design
• Visual Identity
• Web Development

• Tech & Startups

• 2023

Mindworx is a consulting firm that focuses on behavioral economics and customer psychology. Their clients are some of the biggest domestic and foreign companies, but their product and output is often invisible.

We based the visual identity on the “Knowledge & Empathy” principle: hard data and experience conveyed through understandable language. The symbol is meant to express the idea of mirroring – how you are on the inside reflects how you behave. Mindworx can find and name their client’s unique inside qualities and make them reflect in the output. It gradually helps unwind a spiral of good solutions and answers. Shaping Decisions.

The identity is built on open source typography to enable easy work with templates, a muted colour palette that makes blue stand out as a reference to Mindworx’s original identity, and a layout that combines a spiral with atmospheric photos.