Work Neulogy Ventures
- Visual Identity
Our assignment was to advance the Neulogy Ventures brand into a “future decade”. We wanted it to look bolder and more exciting, but maintain their image of a fair and competent partner with an Anglo-Saxon flair.
When choosing the identity, we went in a metaphorical direction—using a flag and the letter N—to show that, when it comes to Neulogy investments, both the investor and the founder will fight together under one flag. A simple, straightforward and practical metaphor, one we coupled with a bold and confident green colour.
In addition to the new identity, we wanted to showcase important KPIs on the website, highlight the ESG focus of many of the brand’s investments, and emphasise their social impact.