Brand
Work Dunaj
- Visual Identity
- Real Estate
Reviving an architectural and cultural symbol of the city
Dunaj is an iconic building in the center of Bratislava. We were asked to create an identity for a new chapter in its life, as it is currently undergoing renovation.
All previous renovations respected the original architectural design, and we aimed to carry that same sense of continuity into the new identity.
To achieve this, the identity was designed to support the building’s architecture, honor its history, and reflect its new function — while also aligning with the values of the developer, CTP.
We refreshed the original Dunaj lettering logo and reintroduced the historic BB logo of the Brouk a Babka brand. As part of the system, we also created a custom typeface inspired by typography used in one of the earlier renovations.
These visual anchors help people recognize the building, while the overall identity remains intentionally subtle.
Inside, visitors should feel a sense of calm and spaciousness. We wanted the new identity of Dunaj to naturally connect with CTP’s updated strategy, which emphasizes respect for the spirit of each place.
“OD Dunaj is a special place for us. We’ve held exhibitions there, launched projects, and experienced community and culture. That made us feel even more responsible for designing an identity that wouldn’t shout, but would respectfully support the building’s architecture, history, and new purpose.”
Jakub Ptačin, Strategy Director
“From the start, we knew OD Dunaj didn’t need a fashionable look or a trendy design. It needed a timeless identity, something that could grow and age with the building, yet always feel right. We designed it to complement the architecture, not compete with it, just like Dunaj has quietly blended into the rhythm of the city for decades.”
Maroš Ľuba, Creative Director
